Feedback on our visual brief from Mark

Overall it's somewhere between good and very good. There's a strong start and end, it's just the insight/need that's lacking a bit. The insight is a little generic and unclear in its relation to the rest of it - doesn't seem to lead on to the needs directly enough. But then the provocation and ways of wellbeing are good and much more specific, with good language and a direction to go in - of changing the users habits rather than the buses themselves.